Society of
Children's Book Writers
and Illustrators

2022 SCBWI-CenCal Writer’s Day “Perfect Your Pitch”

Date(s) - 07/10/2022
1:30 pm - 3:30 pm

A SCBWI-CenCal 2022 Writer’s Day Webinar



Perfect Your Pitch


Sunday, July 10, 2022 1:30pm-3:30 Pacific Time

Registration *Opens June 10, 2022* & Closes July 7, 2022

$27.00 SCBWI Members  * Not Open to Non-Members

♦ ♦ ♦

Agent Joyce Sweeney will teach you how to pitch

Debut Spotlights Lynn Becker & Lisa Kerr will inspire you   

♥ Free Writing Contests ♥ 

Free “Help me Perfect my Pitch” Feedback Opportunity

Banner art by Trish Heully. View her SCBWI illustration portfolio here



In her 75-minute presentation Joyce will teach you how to perfect your pitch with advice, examples and live feedback given on a handful of participants’ pre-selected pitches. 

Bio: Joyce Sweeney is an author and literary agent for The Seymour Agency. She has written fourteen young adult novels, many of which have won awards. She is also the author of two chapbooks of poetry. She is currently working on a fantasy series about Atlantis. Joyce was a creative writing teacher, mentor, and coach for over 25 years. She also published a plotting how-to book, Plotting Your Novel with the Plot Clock (Giantess Press, 2019). At this writing, she has successfully mentored 65 students to traditional publishing contracts. In 2020 she joined The Seymour Agency, and represents picture books, middle grade novels and non-fiction, as well as select poetry and verse novels. Her hobbies are theater, collecting illustration art and animal causes of all kinds. She lives in Coral Springs with her husband Jay and cat Nitro.

SPOTLIGHTS – Local debut writers discuss their publication journey in these two 10 minute spotlights. 


Lynn Becker  “Inspiration in the Briny”

Lynn has been a reader and creator all her life. These days, if she’s not writing picture books–or children’s book reviews–she’s probably out hiking or digging in her garden. After growing up in New York, Lynn spent many years in the Southern California desert with her husband, children, cats, dog and lot and lots of chickens. A longtime SCBWI CenCal board member, Lynn now lives in Colorado. The chickens stayed behind, but a few mythical beasties may have followed her to her new home. Monsters in the Briny is her first picture book. June Moon releases Spring 2023. 



Lisa Kerr “Take the Quiet Road (Even if it Takes Longer)

Lisa Kerr grew up hiking and exploring the Western United States. She is a children’s book author, playwright, educator, and essayist whose work has been featured in magazines and publications including Huffington Post, New York Magazine, Bustle, and more. After a recent visit to the California super bloom, Lisa was inspired to research and write Wake, Sleepy One. She lives in Central California. Visit for more information. 




Open only to those registered for the event. Attendees may submit up to 2 manuscripts in two different categories (picture book, middle grade or young adult). Both fiction and nonfiction are included in each category. Entries are anonymous. Please print the CONTEST SUBMISSION FORM and email it along with your entry (full Picture Book manuscript OR synopsis + first 10 pages of MG or YA) by 11:59pm Friday, July 1, 2022.

Questions: please read the contest submission form carefully, then if you still have questions contact Rebecca at but do not wait until the deadline. Winners will be announced at the end of the event & will receive free attendance next year.  * Access the 2022 Writer’s Day Contest form here.


Open only to registered attendees of this event. Attendees may send a single one page query letter of no more than 3 paragraphs no later than 11:59pm Friday, July 1, 2022 to   A handful of these will be selected and Joyce will use those selected in her presentation to give constructive feedback. Your pitch should be anonymous (no name or address) and should be no longer than 3 paragraphs. These will not be returned and only those selected will receive public feedback. 



Named in honor of our dear late friend and contest coordinator Susan Ruch Rouch, this grant is for a CenCal member or members who might otherwise not be able to afford the registration fee. To apply send an email to by June 17 stating your name, and the fact you’re a CenCal member applying for the Susan Ruch Roush grant, no further information is needed. The names of all applicants and recipient(s) will be kept confidential.

Read below to Register for this event. Please read all information below first as many things have changed from previous events:

♦ This event will be ONLINE. The recording will be available approximately 24 hours following the event and will remain accessible for 2 weeks following the event.

♦ INTERNATIONAL MEMBERS ONLY: If our payment system isn’t processing your credit card or PayPal payment, email to request an alternate method of payment. Please include your name and address in your request. Please allow at least three days for a response.

CenCal’s policies:

Refund Policy: No refund will be given for online events as attendees will be able to view the recording for two (2) weeks following the event.

Minor Policy: Minors under the age of 18 are not allowed at events. By registering you affirm you are 18 or older.

Recording Policy: Attendees are not allowed to videotape the event. The webinar portion will be recorded by CenCal and made available to all registered participants within approximately 24 hours following the event. It will be accessible for 2 weeks.

Guests: Attendees are prohibited from bringing guests to the webinar, or sharing the recording. Should a registered attendee require the help of an attendant please notify the RA immediately upon registration by emailing and we will make accommodations.

If you experience difficulty registering please check to make sure you are logged in to your profile and that your membership is up to date, then try again.